About Southern Innovation Roofing Company, LLC
A Clear, Professional Approach to Roofing
Southern Innovation Roofing Company, LLC was built to give homeowners a clearer way to make roofing decisions.
Many homeowners are asked to make major roofing decisions based on limited information, urgency, or incomplete inspection. Our company was created to address that gap by focusing first on inspection, documentation, and clear communication before any recommendation is made.
We are located in southeast Cherokee County and serve homeowners across North Fulton County, Georgia, including Alpharetta, Milton, Roswell, Johns Creek, and Crabapple.
Leadership & Ownership
Southern Innovation Roofing Company, LLC is led by a team that combines deep roofing and insurance experience with disciplined business operations and homeowner-focused communication.
Brandon Murray - Roofing & Estimating
Brandon Murray leads inspection, estimating, and project evaluation. He brings more than 30 years of experience in residential and commercial restoration, roofing, and insurance claim estimation.
His background includes:
- Ownership and operation of a roofing and restoration company in the Atlanta market
- Extensive experience using Xactimate, the industry-standard estimating platform used by major insurance carriers
- HAAG certified inspector using the industries highest standards for methodology, emphasizing science-based, field-tested damage assessment
- Direct coordination with insurance adjusters and carriers on complex claims
- Management of high-value residential and multi-unit restoration projects
- Field-based inspection, scope development, and documentation
Brandon's work is grounded in accurate assessment, clear documentation, and alignment with how insurance carriers evaluate claims.
Lance Burton - Operations, Process & Homeowner Experience
Lance Burton leads business operations, homeowner experience, and overall company structure. He brings over 20 years of executive leadership experience from largest public companies to startups with digital operations roles, including executive positions focused on communication systems, process design, and scalable service delivery.
His focus includes:
- Designing a clear, inspection-first homeowner experience
- Ensuring consistent communication from first call through project completion
- Building systems that prioritize documentation, clarity, and accountability
- Structuring the business to support long-term homeowner trust rather than short-term transactions
This combination allows the company to deliver both technical roofing expertise and a structured, professional client experience.
How We Work
We take a structured, no-pressure approach:
- Inspect and document the roof condition
- Explain what we find in clear terms
- Provide options based on actual conditions
That may mean replacement, targeted repair, or no immediate action.
Property Protection Matters
Roof work should not put your property at risk.
Our Total Property Protection Program is standard on every project and includes:
- Full debris containment
- Protection for landscaping and surfaces
- Safeguards for AC units and surrounding areas
- A controlled, clean jobsite from start to finish
Most roofing projects clean up after the fact. We focus on preventing damage in the first place.
Who We Work With
We work with homeowners who want clarity before making a major decision.
Typically, that includes those who are:
- Planning proactively
- Managing higher-value or complex homes
- Navigating HOA requirements
- Evaluating storm or insurance-related damage
Serving North Fulton
We serve homeowners across:
Alpharetta · Milton · Roswell · Johns Creek · Crabapple
All inspections and project work are performed on-site to ensure accurate evaluation and clear documentation.
Business Qualifications
Transparency matters when selecting a roofing contractor. Southern Innovation Roofing Company, LLC maintains the following professional standards.
Business Licensing & Registration
Southern Innovation Roofing Company, LLC is a legally registered entity with the Georgia Secretary of State (Control #26009762). We are authorized to operate as a residential roofing contractor under Cherokee County Occupation Tax Certificate #LC20260000080, ensuring our business meets local and state regulatory requirements.
Commercial General Liability Insurance
Southern Innovation Roofing Company, LLC maintains active Commercial General Liability and Workers Compensation insurance for the projects we undertake. A Certificate of Insurance (COI) can be provided upon request so homeowners can verify coverage prior to any work.
Professional Estimating & Insurance Alignment
Our team brings extensive experience using Xactimate, the industry-standard estimating platform used by major insurance carriers. Using the same platform as insurance providers allows us to produce accurate, transparent, and insurance-aligned estimates, particularly when roof damage involves insurance claims.
All information above can be verified upon request.
What You Can Expect
- Clear explanation of findings
- Documented recommendations
- No pressure to decide on the spot
- A controlled, well-managed project if work is performed
Schedule an Inspection
If you want to understand your roof's condition and next steps, the starting point is a professional inspection.